Few subjects present an indisputable window into modern society than the electronic version of reality that is dispensed through television broadcasts. This technology does not require interactive skills or critical thinking acumen. Just watch and fall into a daydream trance. TV is the stealth killer that penetrates 114.7 million American households. According to Nielsen, the 2012 Universe Estimate (UE), reflects a reduction in the estimated percent of U.S. homes with a television set (TV penetration), which declined to 96.7 percent from 98.9 percent. Should this turn down suggest promise or is it merely a result of internet substitution?With the proliferation of cable channels and 24 hour programming, the landscape of TV addiction vastly impacts perception and dramatically excludes normal interpersonal relations. Melissa Melton cites the following in her article, TV: Your Mind. Controlled.
“According to last year’s Nielsen report, the average American over the age of two years old watches more than 34 hours of television per week, plus at least three more hours of taped programming. The report also noted that the amount of time we spend watching television increases as we get older.”
This overwhelming intrusion into and over personal time and space are often called entertainment. Broadcasts that bill themselves as news or business shows claim to provide useful information. Sport coverage makes no pretense of presenting socially significant content. Yet, vast segments of the public are wrapped up in the childish exercise of false hero adoration.
Television’s reporting on politics is miserable by any coherent standard of journalism. The business of television has little to do with an accurate chronicle of events or the meaning of decisions and actions. In order to understand the objectives of the content producers and the basic purpose behind the cultural soothsayers, a review of Mind Control Theories and Techniques used by Mass Media, which is a well documented source that outlines how the mass media really operates, is useful. Examine the specifics and draw your own lessons.