The idea would be to deliver packages as quickly as possible using the small, unmanned aircraft, through a service the company is calling Prime Air, the CEO said.
Bezos played a demo video on 60 Minutes that showed how the aircraft, also known as octocopters, will pick up packages in small yellow buckets at Amazon's fulfillment centers and fly through the air to deliver items to customers after they hit the buy button online at Amazon.com.
The goal of the new delivery system is to get packages into customers' hands in 30 minutes or less, the world's largest Internet retailer said. Putting Prime Air into commercial use will take "some number of years" as Amazon develops the technology further and waits for the Federal Aviation Administration to come up with rules and regulations, the company added.
Bezos told 60 Minutes that the service could be up and running in as few as four years — although he noted that he is an optimist when it comes to such things.
"One day, Prime Air vehicles will be as normal as seeing mail trucks on the road today," the company said.
This is the latest futuristic effort by Bezos, who was an e-commerce pioneer in the 1990s and more recently popularized the e-reader — while pursuing personal projects such as private spaceflight and a 10,000-year clock built inside a mountain.